Tag Archive for: Hero Meals

Every Third Saturday and BTYR Hero Meals

Every Third Saturday and Beyond the Yellow Ribbon

On this week’s episode of Minnesota Military Radio, we explore how Every Third Saturday helps Veterans and their families find hope, purpose, and community after military service, then highlight Beyond the Yellow Ribbon’s Hero Meals program and the partnerships providing year-round food support to Minnesota’s service members, Veterans, and military families.

Guests:

Tom McKenna, a Marine Corps Veteran, shares how Every Third Saturday began in 2009 with simple distributions of clothing and personal items and has grown into a permanent facility near the Minneapolis VA Medical Center. The organization focuses on dignity and respect—Veterans are treated as members, not clients. Inside the building is Rick’s Coffee Bar, which runs a paid Veteran internship program. McKenna also discusses the Walk to Stay in the Fight and the new Fire Teams initiative for proactive support. Anyone can connect by calling (952) 356-5116, visiting everythirdsaturday.org, or walking in.

Later, Stefanie Hurt explains Beyond the Yellow Ribbon’s Hero Meals initiative, which partners with Meals From the Heart and others to deliver seasonal meal kits through Operation Turkey Drop, Operation Merry Meals, Sweetheart Meals, and Food Fairy. In the 2025 holiday season and spring 2026, the program distributed 900 meal kits totaling about 81,000 individual servings and supported nearly 5,000 service members, Veterans, and family members across Minnesota. Listeners can contribute at mealsfromtheheart.org.

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Going Beyond: Beyond the Yellow Ribbon’s 2025 Impact and 2026 Vision

Going Beyond: Beyond the Yellow Ribbon's 2025 Impact and 2026 Vision

In this special segment of Minnesota Military Radio, host Retired Command Sgt. Maj. Doug Wortham welcomes the Beyond the Yellow Ribbon (BTYR) outreach team for a comprehensive 2025 year-in-review. The discussion covers the program’s statewide impact, key initiatives, the power of community and corporate volunteers, distinctions from the federal Yellow Ribbon program, and exciting goals for 2026.Guests:

Key Highlights from 2025:

  • Helped approximately 76,000 service members, veterans, and families across Minnesota — equivalent to filling U.S. Bank Stadium!
  • Statewide initiatives including Operation Kinship (themed care packages for military families left behind during deployments) and Hero Meals (Thanksgiving/Christmas support, especially vital during challenging times).
  • Reboot success since 2022: Unified community and corporate sides, fostering stronger partnerships and resource sharing.
  • No government funding/red tape — support comes from private donations, volunteers, and companies, enabling quick, flexible aid (e.g., coffee and muffins at Camp Ripley polar plunges, emergency assistance, job connections).
  • New corporate partners joined, including Walser Automotive Group (first automotive group in the program, offering military discounts and potential repair support).
  • Emphasis on volunteers as the “heartbeat” — patriots helping patriots, with opportunities for all ages and commitment levels.

Looking Ahead to 2026:

  • Expanding to over 100 Beyond the Yellow Ribbon companies, including all Minnesota state colleges and universities.
  • Growing volunteer numbers and statewide momentum through more combined initiatives.
  • Continued focus on supporting all branches, families, and filling gaps for those in need — from rural wood delivery to metro job placement.
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